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How to do Keyword Research: Tips, Tools and Techniques

Posted in Guides By Sam Applegate - Comments

keyword research

How to do Keyword Research: Tips, Tools and Techniques

With no keyword research, there would be no O in SEO. How can we optimise our website if we don't know what we're optimising for?

This is why every website you build, every article you write and even every title you create, should start with a healthy dollop of keyword research. read more


How to Create a Matt Cutts Google Mash up Video

Posted in Case Studies By Sam Applegate - Comments

comedy - matt cutts - link baiting

How to Create a Matt Cutts Google Mash up Video

I thought I'd have a go at making a funny video of Matt Cutts. For those of you that don't know, Matt is a Google engineer, and is currently head of the Google Webspam team.

What started off as randomly browsing dozens of Google webmaster videos looking for potentially funny sentences like an immature 10 year old read more


How Accurate are the Keyword Tool Monthly Search Figures?

Posted in Articles By Sam Applegate - Comments

keyword research - google adwords - estimating traffic

How Accurate are the Keyword Tool Monthly Search Figures?

Let's define a couple of things here. Traffic is the number of visitors your website receives. Search volume is the number of people which search for a given keyword.

They are two very different things. The Adwords Keyword Tool has no idea on your potential traffic. read more


Some old Affiliate Marketing Techniques (with Examples)

Posted in Case Studies By Sam Applegate - Comments

affiliate marketing - ppc advertising - google adwords

Some old Affiliate Marketing Techniques (with Examples)

Look what I spotted the other day, high up on my shelf. Stuck between Borat and Hancock - an old backup DVD of my affiliate marketing websites from 2007.

I thought sharing some of these ancient websites on here might make for a good post. read more


How to Build Links with Viral Marketing and Link Bait

Posted in Case Studies By Sam Applegate - Comments

viral marketing - link building - link baiting

How to Build Links with Viral Marketing and Link Bait

I'd just like to thank my mum, my dad, all my friends, God...? No, but seriously. Wow.

After just 3 days of launching my How to Rank #1 on Google parody on YouTube, it's been viewed 16,016 times and has been shared on major SEO websites read more


How I Started a Home Based Business in 3 Days

Posted in Case Studies By Sam Applegate - Comments

ppc advertising - keyword research - google adwords - landing page optimisation

How I Started a Home Based Business in 3 Days

My girlfriend was moaning (as usual) about her job the other day. She works in a customer-facing role and sometimes really doesn't want to get out of bed.

We've all had that feeling right? But because I'm such a nice boyfriend, I decided to try and do something about it (plus it meant I might get some peace and quiet). read more


How to Estimate Keyword Traffic from Google

Posted in Articles By Sam Applegate - Comments

keyword research - estimating traffic

How to Estimate Keyword Traffic from Google

I proved in a previous post, that the Adwords Keyword Tool is great for finding out how many searches are performed for a given keyword, in a given month, from any given location.

However, how do we use this data to generate decent predictions on how much traffic we might receive at different ranking positions? read more


What Makes the Perfect Blog? Pyramid Content Structure

Posted in Articles By Sam Applegate - Comments

blogging

What Makes the Perfect Blog? Pyramid Content Structure

Of course, everybody knows content is king. But I'd like to expand on this, and discuss some of my thoughts on the development and structuring of content, particularly for blogs.

Without sounding too much like a crazy Egyptian, I think - to write a successful blog you need to build a pyramid of content. read more


Some Great Link Building Strategies from an Expert

Posted in Articles By Sam Applegate - Comments

link building

Some Great Link Building Strategies from an Expert

I stumbled across a super link building book last week. Despite it being over 12 months old, Becoming a Clockwork Pirate by Kelvin Newman contains some fantastic SEO link building strategies which are still relevant today.

The resource provides a nice introduction to link building, and offers up plenty of food for thought. read more


Search by Image: Guess the Twitter Profile Picture!

Posted in Articles By Sam Applegate - Comments

search features

Search by Image: Guess the Twitter Profile Picture!

Google's Search by Image feature is now about 1 year old, and seems to be getting more and more accurate (and fun). I had never really used this feature before, but it recently came in very handy for a project I was working on.

I decided to demonstrate its coolness by setting up a little quiz. read more




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