How to do Keyword Research: Tips, Tools and Techniques
Posted in Guides By Sam Applegate - Comments
keyword research
With no keyword research, there would be no O in SEO. How can we optimise our website if we don't know what we're optimising for?
This is why every website you build, every article you write and even every title you create, should start with a healthy dollop of keyword research. read more
How to Create a Matt Cutts Google Mash up Video
Posted in Case Studies By Sam Applegate - Comments
comedy - matt cutts - link baiting
I thought I'd have a go at making a funny video of Matt Cutts. For those of you that don't know, Matt is a Google engineer, and is currently head of the Google Webspam team.
What started off as randomly browsing dozens of Google webmaster videos looking for potentially funny sentences like an immature 10 year old read more
How Accurate are the Keyword Tool Monthly Search Figures?
Posted in Articles By Sam Applegate - Comments
keyword research - google adwords - estimating traffic
Let's define a couple of things here. Traffic is the number of visitors your website receives. Search volume is the number of people which search for a given keyword.
They are two very different things. The Adwords Keyword Tool has no idea on your potential traffic. read more
Some old Affiliate Marketing Techniques (with Examples)
Posted in Case Studies By Sam Applegate - Comments
affiliate marketing - ppc advertising - google adwords
Look what I spotted the other day, high up on my shelf. Stuck between Borat and Hancock - an old backup DVD of my affiliate marketing websites from 2007.
I thought sharing some of these ancient websites on here might make for a good post. read more
How to Build Links with Viral Marketing and Link Bait
Posted in Case Studies By Sam Applegate - Comments
viral marketing - link building - link baiting
I'd just like to thank my mum, my dad, all my friends, God...? No, but seriously. Wow.
After just 3 days of launching my How to Rank #1 on Google parody on YouTube, it's been viewed 16,016 times and has been shared on major SEO websites read more
How I Started a Home Based Business in 3 Days
Posted in Case Studies By Sam Applegate - Comments
ppc advertising - keyword research - google adwords - landing page optimisation
My girlfriend was moaning (as usual) about her job the other day. She works in a customer-facing role and sometimes really doesn't want to get out of bed.
We've all had that feeling right? But because I'm such a nice boyfriend, I decided to try and do something about it (plus it meant I might get some peace and quiet). read more
How to Estimate Keyword Traffic from Google
Posted in Articles By Sam Applegate - Comments
keyword research - estimating traffic
I proved in a previous post, that the Adwords Keyword Tool is great for finding out how many searches are performed for a given keyword, in a given month, from any given location.
However, how do we use this data to generate decent predictions on how much traffic we might receive at different ranking positions? read more
What Makes the Perfect Blog? Pyramid Content Structure
Posted in Articles By Sam Applegate - Comments
blogging
Of course, everybody knows content is king. But I'd like to expand on this, and discuss some of my thoughts on the development and structuring of content, particularly for blogs.
Without sounding too much like a crazy Egyptian, I think - to write a successful blog you need to build a pyramid of content. read more
Some Great Link Building Strategies from an Expert
Posted in Articles By Sam Applegate - Comments
link building
I stumbled across a super link building book last week. Despite it being over 12 months old, Becoming a Clockwork Pirate by Kelvin Newman contains some fantastic SEO link building strategies which are still relevant today.
The resource provides a nice introduction to link building, and offers up plenty of food for thought. read more
Search by Image: Guess the Twitter Profile Picture!
Posted in Articles By Sam Applegate - Comments
search features
Google's Search by Image feature is now about 1 year old, and seems to be getting more and more accurate (and fun). I had never really used this feature before, but it recently came in very handy for a project I was working on.
I decided to demonstrate its coolness by setting up a little quiz. read more








