Let's define a couple of things here. Traffic is the number of visitors your website receives. Search volume is the number of people which search for a given keyword.

They are two very different things. The Adwords Keyword Tool has no idea on your potential traffic. read more

I proved in a previous post, that the Adwords Keyword Tool is great for finding out how many searches are performed for a given keyword, in a given month, from any given location.

However, how do we use this data to generate decent predictions on how much traffic we might receive at different ranking positions? read more

Of course, everybody knows content is king. But I'd like to expand on this, and discuss some of my thoughts on the development and structuring of content, particularly for blogs.

Without sounding too much like a crazy Egyptian, I think - to write a successful blog you need to build a pyramid of content. read more

I stumbled across a super link building book last week. Despite it being over 12 months old, Becoming a Clockwork Pirate by Kelvin Newman contains some fantastic SEO link building strategies which are still relevant today.

The resource provides a nice introduction to link building, and offers up plenty of food for thought. read more

Google's Search by Image feature is now about 1 year old, and seems to be getting more and more accurate (and fun). I had never really used this feature before, but it recently came in very handy for a project I was working on.

I decided to demonstrate its coolness by setting up a little quiz. read more

Yesterday I read an interesting post by Jon Cooper on negative SEO and faking link removal notices. Jon made a very good point after reading this post on how a legitimate website was contacted, and mistakenly ordered to remove hundreds of so called spammy links. Jon asked the question - What is stopping black hats from sending fake link removal notices? read more

For those of you that don't know, The Apprentice is a BBC reality TV show which follows 16 candidates as they attempt to secure a £250,000 investment from business legend - Lord Sugar.

Each week, Lord Sugar sets a business task, and the most stupid candidate gets fired. read more

Earlier this month, I had the opportunity to display a phone number on one of my lead generation websites.

The phone number would be connected to a call centre, which would allow me to collect telephone-based leads, in addition to my online form. read more

Now, you would have thought that celebrities, of all people, would invest in beautiful, all singing, all dancing websites.

They're constantly in the public eye, right? They surely need to make a lasting impression on their adoring fans. read more

I'm a big motor sports fan, particularly Formula 1. Over the last couple of years it's really started getting interesting again. With the redesign of tires to increase degradation, strategy has become more important than ever. read more

At the time of writing this, rich snippets certainly aren't new. They've been around for months now and I've seen many examples pop up on a day to day basis.

Although there's no denying that rich snippets are great news for searchers, are they potentially bad news for webmasters? read more

Over the festive period, besides stuffing my face and getting fat, I've been busy looking for potential investment opportunities.

As I mentioned before, I really am a novice at this. However, one thing I have picked up on is that research and background reading is important (duh). read more

Facebook, Twitter, Google+, LinkedIn, Pinterest... They're all the same, right? Wrong.

It's all too common for people to think that social networks will provide the same service and that they are all in competition with each other. read more

Google are celebrating Robert Moog's 78th Birthday today, with a unique Google doodle on their homepage.

After about 20 minutes of learning some basic songs like the Starwars Imperial March and Super Mario Bros theme tune, I decided it sounded naff. read more

When it comes to blogs, the majority of online writers don't actually know much about promoting them. And, after all the research and hard work that's gone into the content, it seems such a terrible waste (violins at the ready). read more

Right then, I've decided to have a play on the London Stock Exchange.

I've got some spare cash floating around in my bank account, so why not. The way I see it, I'm only earning 1% interest in my current account, I'd rather have a bit of a gamble and maybe learn something in the process, than let my wonga sit there collecting dust. read more