How Accurate are the Keyword Tool Monthly Search Figures?

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keyword research - google adwords - estimating traffic

How Accurate are the Keyword Tool Monthly Search Figures?

Let's define a couple of things here. Traffic is the number of visitors your website receives. Search volume is the number of people which search for a given keyword.

They are two very different things. The Adwords Keyword Tool has no idea on your potential traffic. read more


How to Estimate Keyword Traffic from Google

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keyword research - estimating traffic

How to Estimate Keyword Traffic from Google

I proved in a previous post, that the Adwords Keyword Tool is great for finding out how many searches are performed for a given keyword, in a given month, from any given location.

However, how do we use this data to generate decent predictions on how much traffic we might receive at different ranking positions? read more


Lord Sugar Finger Analysis: Who will win The Apprentice?

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television

Lord Sugar Finger Analysis: Who will win The Apprentice?

For those of you that don't know, The Apprentice is a BBC reality TV show which follows 16 candidates as they attempt to secure a £250,000 investment from business legend - Lord Sugar.

Each week, Lord Sugar sets a business task, and the most stupid candidate gets fired. read more


7 Corking Ways to Promote Your Online Content (For Free)

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social media

7 Corking Ways to Promote Your Online Content (For Free)

When it comes to blogs, the majority of online writers don't actually know much about promoting them. And, after all the research and hard work that's gone into the content, it seems such a terrible waste (violins at the ready). read more


First Investment: 250 Quid in Quindell Portfolio PLC

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investment adventure

First Investment: 250 Quid in Quindell Portfolio PLC

Over the festive period, besides stuffing my face and getting fat, I've been busy looking for potential investment opportunities.

As I mentioned before, I really am a novice at this. However, one thing I have picked up on is that research and background reading is important (duh). read more


Top 7 Crap Celebrity Websites to Make You Cringe!

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comedy - web design

Top 7 Crap Celebrity Websites to Make You Cringe!

Now, you would have thought that celebrities, of all people, would invest in beautiful, all singing, all dancing websites.

They're constantly in the public eye, right? They surely need to make a lasting impression on their adoring fans. read more


Negative SEO and Faking Link Removal Notices

Posted in Articles By Sam Applegate - Comments

negative seo

Negative SEO and Faking Link Removal Notices

Yesterday I read an interesting post by Jon Cooper on negative SEO and faking link removal notices. Jon made a very good point after reading this post on how a legitimate website was contacted, and mistakenly ordered to remove hundreds of so called spammy links. Jon asked the question - What is stopping black hats from sending fake link removal notices? read more


Search by Image: Guess the Twitter Profile Picture!

Posted in Articles By Sam Applegate - Comments

search features

Search by Image: Guess the Twitter Profile Picture!

Google's Search by Image feature is now about 1 year old, and seems to be getting more and more accurate (and fun). I had never really used this feature before, but it recently came in very handy for a project I was working on.

I decided to demonstrate its coolness by setting up a little quiz. read more


What Makes the Perfect Blog? Pyramid Content Structure

Posted in Articles By Sam Applegate - Comments

blogging

What Makes the Perfect Blog? Pyramid Content Structure

Of course, everybody knows content is king. But I'd like to expand on this, and discuss some of my thoughts on the development and structuring of content, particularly for blogs.

Without sounding too much like a crazy Egyptian, I think - to write a successful blog you need to build a pyramid of content. read more


Google Now Displaying Schedules for Sporting Events

Posted in Articles By Sam Applegate - Comments

search features

Google Now Displaying Schedules for Sporting Events

I'm a big motor sports fan, particularly Formula 1. Over the last couple of years it's really started getting interesting again. With the redesign of tires to increase degradation, strategy has become more important than ever. read more


Some Great Link Building Strategies from an Expert

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link building

Some Great Link Building Strategies from an Expert

I stumbled across a super link building book last week. Despite it being over 12 months old, Becoming a Clockwork Pirate by Kelvin Newman contains some fantastic SEO link building strategies which are still relevant today.

The resource provides a nice introduction to link building, and offers up plenty of food for thought. read more


Rich Snippets: Great for Searchers but Bad for Webmasters?

Posted in Articles By Sam Applegate - Comments

rich snippets

Rich Snippets: Great for Searchers but Bad for Webmasters?

At the time of writing this, rich snippets certainly aren't new. They've been around for months now and I've seen many examples pop up on a day to day basis.

Although there's no denying that rich snippets are great news for searchers, are they potentially bad news for webmasters? read more


BOOM! I Just Doubled the Conversion Rate on my Website

Posted in Articles By Sam Applegate - Comments

landing page optimisation - conversion rate optimisation

BOOM! I Just Doubled the Conversion Rate on my Website

Earlier this month, I had the opportunity to display a phone number on one of my lead generation websites.

The phone number would be connected to a call centre, which would allow me to collect telephone-based leads, in addition to my online form. read more


New Year: New 1000 Quid Investment Adventure

Posted in Articles By Sam Applegate - Comments

investment adventure

New Year: New 1000 Quid Investment Adventure

Right then, I've decided to have a play on the London Stock Exchange.

I've got some spare cash floating around in my bank account, so why not. The way I see it, I'm only earning 1% interest in my current account, I'd rather have a bit of a gamble and maybe learn something in the process, than let my wonga sit there collecting dust. read more


Using Social Media Effectively: It's not all the Same!

Posted in Articles By Sam Applegate - Comments

social media

Using Social Media Effectively: It's not all the Same!

Facebook, Twitter, Google+, LinkedIn, Pinterest... They're all the same, right? Wrong.

It's all too common for people to think that social networks will provide the same service and that they are all in competition with each other. read more


My 80s Medley on Today's Google Doodle

Posted in Articles By Sam Applegate - Comments

google doodles

My 80s Medley on Today's Google Doodle

Google are celebrating Robert Moog's 78th Birthday today, with a unique Google doodle on their homepage.

After about 20 minutes of learning some basic songs like the Starwars Imperial March and Super Mario Bros theme tune, I decided it sounded naff. read more




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