Posted in Case Studies By Sam Applegate
I thought I'd have a go at making a funny video of Matt Cutts. For those of you that don't know, Matt is a Google engineer, and is currently head of the Google Webspam team.
What started off as randomly browsing dozens of Google webmaster videos looking for potentially funny sentences like an immature 10 year old, soon turned into a highly organised project.
3 solid days later, here's the final result... How to Rank #1 on Google by Matt Cutts - a mash up parody!
My inspiration came from Cassette Boy and his Alan Sugar mash up video here. This guy had taken hours of footage from the BBC's The Apprentice show and edited it into 5 minutes of comedy. I'm a big fan of the show and really enjoyed his work.
As for the Matt Cutts parody - I had almost 500 videos to hunt for quotes, so certainly had more than enough material! At the same time I could get up to speed on all of Google's best practices, so it was a win-win.
It was much like playing with fridge magnet words. But before I could rearrange all the words, I needed to logically break down the pieces. I categorised Matt's words of wisdom into groups, here's a snapshot of my excel spreadsheet, which was about 200 lines long by the time I was finished.
I then wrote a very general script, and put together the mash up video as best I could. I think I used around 20 separate videos in total.
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