With no keyword research, there would be no O in SEO. How can we optimise our website if we don't know what we're optimising for?

This is why every website you build, every article you write and even every title you create, should start with a healthy dollop of keyword research. read more

Let's define a couple of things here. Traffic is the number of visitors your website receives. Search volume is the number of people which search for a given keyword.

They are two very different things. The Adwords Keyword Tool has no idea on your potential traffic. read more

My girlfriend was moaning (as usual) about her job the other day. She works in a customer-facing role and sometimes really doesn't want to get out of bed.

We've all had that feeling right? But because I'm such a nice boyfriend, I decided to try and do something about it (plus it meant I might get some peace and quiet). read more

I proved in a previous post, that the Adwords Keyword Tool is great for finding out how many searches are performed for a given keyword, in a given month, from any given location.

However, how do we use this data to generate decent predictions on how much traffic we might receive at different ranking positions? read more