How to do Keyword Research: Tips, Tools and Techniques

Posted in Guides By Sam Applegate - Comments

keyword research

How to do Keyword Research: Tips, Tools and Techniques

With no keyword research, there would be no O in SEO. How can we optimise our website if we don't know what we're optimising for?

This is why every website you build, every article you write and even every title you create, should start with a healthy dollop of keyword research. read more


How Accurate are the Keyword Tool Monthly Search Figures?

Posted in Articles By Sam Applegate - Comments

keyword research - google adwords - estimating traffic

How Accurate are the Keyword Tool Monthly Search Figures?

Let's define a couple of things here. Traffic is the number of visitors your website receives. Search volume is the number of people which search for a given keyword.

They are two very different things. The Adwords Keyword Tool has no idea on your potential traffic. read more


How to Estimate Keyword Traffic from Google

Posted in Articles By Sam Applegate - Comments

keyword research - estimating traffic

How to Estimate Keyword Traffic from Google

I proved in a previous post, that the Adwords Keyword Tool is great for finding out how many searches are performed for a given keyword, in a given month, from any given location.

However, how do we use this data to generate decent predictions on how much traffic we might receive at different ranking positions? read more


How I Started a Home Based Business in 3 Days

Posted in Case Studies By Sam Applegate - Comments

ppc advertising - keyword research - google adwords - landing page optimisation

How I Started a Home Based Business in 3 Days

My girlfriend was moaning (as usual) about her job the other day. She works in a customer-facing role and sometimes really doesn't want to get out of bed.

We've all had that feeling right? But because I'm such a nice boyfriend, I decided to try and do something about it (plus it meant I might get some peace and quiet). read more




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